Can't find Swash at Supermarkets

P&G new product, Swash, was unveiled, but you cannot buy it, which is a new Tide laundry product, at any stores. They only sell it on the Internet. P&G also announced that they are testing e-commerce launch through launching the product only online. “Swash products are being targeted to Gen Yers who tend to re-wear their clothes rather than wash them after every use.”
There are four different types and functions of Swash: fresh it up, smooth it out, steam it out, and get it out. Simply, spray them on clothes to dampen fabric, then smell, wrinkled areas, and stain will disappear. Those processes are explained at Amazon.com, and you can also get it through the online.

People are getting more demand on online shopping, and this exclusive online launching product may appear more because younger generations are more likely to buy products on the Internet and very less cost of distribution and advertisement. The digital technology has rapidly developed in a decade, and its advanced technology has become more interrelated into our daily lives.

Dawn Saves Wildlife?

Dawn has been doing a campaign “Everyday Wildlife Champions." Dawn used diverse channels to boost the campaign, which donates $1 to two wildlife charities-the Marine mammal Center and the International Bird Rescue Research Center-as consumers type donation codes on the bottom of Dawn bottle. This campaign is designed to collect up to $500,000 by 31 Dec 2009.

The interesting feature of the campaign is Facebook. There are 16,972 fans in Facebook page, “Everyday Wildlife Chanpions.” People seem to love what Dawn is helping with marine mammals and birds. The Facebook page informs how two organizations are supporting mammals and birds and their information to encourage people to stand for their campaign. Actually, it works; so far they have collected $210,425 donations and people wrote great things about this campaign on the Facebook page. In addition, those of fans whom shared Dawn-branded Flair buttons and send them to their Facebook friends were mostly females ages 18 to 49 which is the Dawn’s target ages.

This campaign shows how the social network brings people to the website for donation and creates great atmosphere about the company and product which increases sales revenues. It seems a successful marketing, but there was a negative comment about P&G on the page saying, “but to my understanding Dawn products are in association with Procter and Gamble which as much to my knowledge tests on animals or at least has failed to state that they don’t test on animals.” This kind of a comment could damage the campaign and make antis. Moreover, people will no longer trust any campaign ran by corporations.

Tide iPhone Application

P&G also starts making iPhone application! P&G’s the most famous Laundry detergent, Tide, became the first iPhone application. They made the free “Tide Stain Brain” application. This application provides information of removing stains at home. In addition, users also can share their tips and tricks each other with anyone who has the application on their iPhones.

It is a great marketing and advertisement because it is free and satisfies people’s need and convenience. Ads or campaigns arrive anytime on your hands. This is a fascinating marketing strategy. As Google bought Admob.com, a mobile ad company, the value of mobile for commerce is huge and its function and efficiency become advanced.

Now, iPhone is the digital icon that people eager to have. I expect that P&G will make other iPhone applications to attract more consumers. Application is not only advertising a product but also providing what consumers need with a little cost. As a result, the products will be familiar with consumers, and this mobile communication will result in consumption and appeal their products to users efficiently. However, sooner, iPhone or other mobile carriers will charge for applications more and more, then we need a substitution for that. Not only P&G but also other companies need to create their unique or exclusive advertisement platform rather than depend on present platforms to take an advantage from that.