Can't find Swash at Supermarkets

P&G new product, Swash, was unveiled, but you cannot buy it, which is a new Tide laundry product, at any stores. They only sell it on the Internet. P&G also announced that they are testing e-commerce launch through launching the product only online. “Swash products are being targeted to Gen Yers who tend to re-wear their clothes rather than wash them after every use.”
There are four different types and functions of Swash: fresh it up, smooth it out, steam it out, and get it out. Simply, spray them on clothes to dampen fabric, then smell, wrinkled areas, and stain will disappear. Those processes are explained at Amazon.com, and you can also get it through the online.

People are getting more demand on online shopping, and this exclusive online launching product may appear more because younger generations are more likely to buy products on the Internet and very less cost of distribution and advertisement. The digital technology has rapidly developed in a decade, and its advanced technology has become more interrelated into our daily lives.