Tide iPhone Application

P&G also starts making iPhone application! P&G’s the most famous Laundry detergent, Tide, became the first iPhone application. They made the free “Tide Stain Brain” application. This application provides information of removing stains at home. In addition, users also can share their tips and tricks each other with anyone who has the application on their iPhones.

It is a great marketing and advertisement because it is free and satisfies people’s need and convenience. Ads or campaigns arrive anytime on your hands. This is a fascinating marketing strategy. As Google bought Admob.com, a mobile ad company, the value of mobile for commerce is huge and its function and efficiency become advanced.

Now, iPhone is the digital icon that people eager to have. I expect that P&G will make other iPhone applications to attract more consumers. Application is not only advertising a product but also providing what consumers need with a little cost. As a result, the products will be familiar with consumers, and this mobile communication will result in consumption and appeal their products to users efficiently. However, sooner, iPhone or other mobile carriers will charge for applications more and more, then we need a substitution for that. Not only P&G but also other companies need to create their unique or exclusive advertisement platform rather than depend on present platforms to take an advantage from that.