P&G launched Free Magazine "Rouge"

P&G has already launched their own magazine "Rouge" in Canada since 2005. They researched how it worked and decided to launch the magazine in U.S. as well. P&G expect that by the next year, 11 millions people will be received the magazine in America and Canada. The Rouge will include the information and tips of beauty, fashion, and P&G products and discount coupons. I think this is a remarkable marketing strategy. This company has so many beauty products for women, and now it provides the free beauty information and the free magazine with discount coupons of P&G products such as Cover Girl, Herbal Essencer, Venus razor, Head&Shoulders etc.. "Free" is always fascinating for consumers. With the free influence, women who subscribe the magazine will try more P&G products becuase the magazine will provide the information of products when and where to use it in specific cases. Furthermore, the consumers who have experienced and have knowledge of the products may not only recommend the products but also the magazine, "Rouge" coming with discount coupons to their friends and families. Doesn't it sound good for you? I do!

Go and subscribe it!! www.rougemag.com/US/Default.aspx