The world's largest consumer products company has started the global marketing in the Olympic. They have already made a contract with Team USA . In addition, they signed a deal with the U.S. Olympic Committee (USOC) with 17 brands for the 2010 Olympics in Vancouver and 2012 Olympics in Londeon. In 2010 Olympic Winter Games in Vancouver, P&G made a sponsorship deal with speed skater Allison Baver; ice-dancing silver medalist Tanith Belbin; bob sledder and gold medalist Vonetta Flowers; snowboarder and silver medalist Lindsey Jacobellis; Apolo Ohno, five-time speed skating medalist; and alpine skier Lindsey Vonn. We expect to see these athletes through the print, television, public relation, mobile, and digital devices on P&G merchandises.
P&G also have dealt with NFL for P&G 13 brands as offical locker-room products. Their sports marketing is getting aggressive. In the last 5 yeas, their profit has enormously increased, so I think they want to strengthen and extend their position. Even though this company is already the world's first consumer products company. By advertising with athletes during the Olympics, people all over the world will watch their company logo many times with products. Thus, it is going to be an opportunity to expose the company with products to people in the Third World as well, which are 80% of world population. However, matching products with athletes should be careful.
P&G also have dealt with NFL for P&G 13 brands as offical locker-room products. Their sports marketing is getting aggressive. In the last 5 yeas, their profit has enormously increased, so I think they want to strengthen and extend their position. Even though this company is already the world's first consumer products company. By advertising with athletes during the Olympics, people all over the world will watch their company logo many times with products. Thus, it is going to be an opportunity to expose the company with products to people in the Third World as well, which are 80% of world population. However, matching products with athletes should be careful.
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