AOL Television with P&G

According to MediaPost, AOL Television launched and produced a new free on-demand Web series named “Outside the Box.” This is the interviewing program that popular TV program actors and actresses come out and answer questions submitted by fans. For instance, “How similar are you to your characters” and “What’s been your favorite storyline or 'Active' role on the show so far.” Many popular TV programs’ actors and actresses were on the show-Eastwick, Modern Family, Cougar Town, and Dollhouse etc... AOL expected to attract many advertisers to a new free Web series.

Since “Hulu” succeeded in the free Internet TV show and attracted many advertisers, the Internet TV became crucial for advertisement and TV business. As you see the video clips on “Outside the Box,” you will see the “Pentene” commercial before starting stars’ interviews. So far, P&G which owns Pentene hair products is the first and only company that made the ad partnership with “Outside the Box.” Most companies seek for the best spot for their advertisement, and recently the free Internet TV series became so popular as the powerful marketing tool.

I also imagine that P&G could produce or own their own TV shows on the Internet or broadcast because they have hundreds products and spend the amount of money every year for ads. If they have their own TV channels and programs, then they could reduce the cost of ads. It may sound weird if P&G produces TV shows, but if they buy a TV channel or shows and advertises as much as they want for free , then it might be very efficient to manage their advertisement. This is just my imagination, but you never know as Comcast is considering buying NBC to own "Hulu." P&G could also buy any media company for their own purpose especially for advertisement.