De Moda Produced by P&G

AdvertusugAge announced that P&G produce “De Moda,” a Web Fashion Show for Hispanic women. This show is mainly targeting Hispanic women in America. This show is derived from “The Thread,” which also P&G produces. On the first episode, “De Moda” dealt with celebrities wearing cheap clothes on the red carpet, which was the popular topic last year that “The Thread” focused on. During the show, P&G products appear naturally to appeal to the audiences. For instance, “De Mosda’s” host and a model went to a New York salon for a hair makeover involving Herbal Essences, a P&G product. Also, Dawn and Olay will be held on celebrity hands in the upcoming episodes.

P&G’s strategies on “De Moda” that they more selected Latina stars for Latino audiences and hired Spanish-speaking host and producers for this program. Thus, they created the unique and friendly environment for the specific segment. Hispanic audience in America will absolutely like to watch the show since this web fashion show satisfies the Latino audiences’ desire and convenience regarding inexpensive clothes information and language. These points will attract many Latino audiences who speak Spanish and like Hispanic culture.

Since many Hispanic immigrants live in U.S, many media such as TV shows, news papers, and magazines already have Spanish versions. This web fashion show is also one of them. The diversity of ethnics in America forces media industry to become diverse and specific to reach audiences because of the different taste and desire of audiences. Media are the part of our daily routine; we are exposed to media everywhere-TV, the Internet, on the street, and ad etc. It seems to me that media should be smarter to attract many audiences who have their own culture and styles.