The Mobile Era

The mobile marketing is getting important for companies and the impact of the mobile marketing on the advertisement may change the environment of the marketing industry. Recently, Google bought AdMob.com which is the mobile advertising network. AdMob, which also advertise Procter & Gamble over mobile pohones, will help Google with the mobile ads. Google paid $750 million dollars for this company. We can reach anyone who has a cell phone in a minute, and the cell phone became an essential possession with high technology which enables the Internet access and more.

The Mobile Marketing Association (MMA) recently announced the finalists for its Fifth Annual Global Mobile Marketing Awards, and Proctor & Gamble is one of the finalities recognized by MMA. 2ergo India, a marketing company, promoted the Olay mCoupon campaign via mobiles in India. They offered a complete mobile ticketing, coupon, and customer loyalty solution. There are over 450M mobile subscribers in India, and the number of people using mobiles will rapidly increase not only in India but also China and all over the world.

Within a few decades, I imagine that we no longer receive paper coupons as now we received a cell phone bill and a bank statement via e-mail. Everything seems fast and convenient in terms of getting information because of the smartphone. People bring the most powerful information tool in their pockets, and it sticks us everyday. The media industry should focus on the small device, the smartphone, to reach as many audiences as they possible.